The history and the philosophy of Mi-C3 is in its name which is a combination of two acronyms. The genesis of the technology was in supporting Command and Control for organisations that needed technology to improve their situational awareness to manage and secure their facilities. However our technology enabled Command and Control to be enhanced with Collaboration (C3) as organisations were empowered with multi-directional communications that took command and control to a new level as more decision-making could be automated and information flows organised in a way that reams of data are transformed into meaningful intelligence (Mi).

Generations of the software know their origins to a project that started around 12 years ago to support a large oil and gas company operating in the Niger delta to manage its complex operation spread over a wide and poorly accessible geographical area in a context of considerable security risk.

That project required the automated collection of data from remote devices. It was the beginning of the Internet of Things before the term was yet in common parlance.

The experience created the opportunity to deepen our company’s expertise in connecting people and devices in a business and to develop powerful operational processes that exploit this connectivity to the fullest extent.

We have branded our core product as Affectli representing our ambition to help businesses become more effective in the way they work, constantly sharpening their operational prowess in order to get closer to their goals. The branding of the product accompanied a re-imagining of the user experience which is now intuitive, contemporary and which allows content to move across devices seamlessly adapting in its presentation to the large screens at a control centre or the CEO’s mobile phone and anything in between.

Strategic Intent

The Mi-C3 ethos of Command, Control and Collaborate is an indication of its strategic intent and covers its purpose, business model, vision and the action pillars that underpin its core values. To empower our clients to optimise their business by securing the collaboration of all its people within and around their organisations.

To give clients the means to fully exploit the intelligence of their people and the information collected by their devices.

To provide businesses with real time and relevant information that makes their decisions effective.

As a business we continuously enhance our knowledge of technology in a way that anticipates the needs of clients.

To be ahead of our time but still relied upon to provide stability and security in our products & services.

To have the flexibility of working across industries but the depth to understand specific client needs.

We seek to work with partners who understand better than we’ll ever be able to, their territories and the industries of their own customers, supplying together products & suites of services that are locally relevant and industry-standard setting.

Objectives

Investment Value

Optimise operating efficiency and grow the profitability of the business.
Make investments that will provide incremental growth based on sound investment principles.

Commitment to Quality

Strive to be trusted by all our stakeholders.
Provide reliable solutions and products, true to our brand promise.
Strive to improve customer satisfaction levels.
Position the company as a reputable and innovative software product developer – an industry leader.

Product Development Effectiveness

Develop core competencies across our area of expertise.
Continuously build on, improve and develop new products ahead of and in line with industry trends – according to customer needs.

Providing Growth & Development Opportunities globally

Maintain a corporate culture that provides a great working environment as well as training and skills development opportunities that will assist in attracting and retaining a talented workforce.
Strive to be an employer of choice, recognising that market competition for competent resources is increasing.
Identify and recruit strategic partners with the dual role of re-sellers of the Affectli Enterprise Licence, as well as accredited implementers of the product.
Develop the skills and expertise of partners to enable end customers to acquire a grasp of the skills to use the tools the Platform provides to commence the transformation of their business.

Innovation, Leadership, Integrity & Honesty

These values are woven into the very architecture of our business and translate into all we produce.

Company Structure

Mi-C3 International Limited, a Malta registered company has its head office located in Birkirkara, Malta.

The key global centralised activities carried out by this office, comprise software product development and the core business support functions namely finance, human resources, administration, operations support services, as well coordination of the commercial and marketing activities. The software development team is complimented with satellite offices in Pakistan and Macedonia.

As part of ongoing efforts to instill proper corporate governance disciplines, the directors are now supported by two sub-committees with distinct focuses, namely an audit committee responsible for all financial matters and a Remuneration Committee to ensure fair and enticing remuneration strategies as part of a talent retention initiative.

Meet the team